Posted Monday, May 23, 2016 - 12:00
With Star Wars (1977) and The Empire Strikes Back (1980) taking the world by force, 1982 was a year defined by anticipation for the third and (then) final chapter in the Star Wars saga. The film’s originally promoted title Revenge of the Jedi and its ultimate change to Return of the Jedi has always been of significance to fans. Advertising materials that bear the more aggressive Revenge title reveal how far along the film’s marketing cycle had come prior to George Lucas’ decision to replace it with Return. From posters and trailers to merchandising tie-ins, Revenge artifacts represent a compelling period in Star Wars history.